Logo: We opted for a wordmark logo, a simple yet powerful representation of Legacypack's identity. The modification of the "g" to include a leaf serves as a visual metaphor for their sustainability mission, symbolizing growth, renewal, and a commitment to a greener future.

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Color Palette: The use of orange, consistent with the parent company Upaknship, creates a visual connection while emphasizing the energy, enthusiasm, and optimism that Legacypack brings to its mission. Greens and blues further enhance the brand's sustainability commitment, symbolizing growth, eco-friendliness, and reliability.

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Empowering Mission: Legacypack's commitment to second chances is reflected not only in its mission but also in its design materials. We ensured that every aspect of the brand communicated hope, empowerment, and a fresh start.

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Sustainability Focus: The sustainability mission is woven into the brand's identity, creating a strong visual connection between Legacypack's products and its dedication to eco-friendly practices.

The result of the design project for Legacypack is a brand identity that tells a compelling story of hope, second chances, and sustainability. It's a testament to my belief in design's power to drive social change and environmental responsibility.

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The Legacypack design project showcases my dedication to creating meaningful brand identities that align with noble missions and values. It embodies my commitment to design that not only looks great but also stands for something greater—hope, renewal, and sustainability.

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