Color Palette: We started by defining a soothing color palette. Ivory served as the primary color, symbolizing purity and the natural essence of homeopathy. Burnt orange, the main accent color, added vibrancy and energy, while various shades of ash brown grounded the design.

‍

Typography: Lust, a gentle serif font, was chosen to provide a professional yet approachable touch to the typography. It mirrors the clinic's commitment to gentle and holistic healing.

‍

Imagery: The design heavily incorporated imagery that evoked nature, homeopathy, and the joy of well-being. Warm and beige-toned images, bathed in sunlight, reflect the natural and nurturing approach of Heal Naturally. Rounded edges were strategically used to create a soft and welcoming visual experience.

‍

Logo Redesign: The logo transformation was a blend of simplicity and symbolism. It features a mortar and pestle, a classic representation of homeopathy, with leaves gracefully curving around the bowl's mouth. This simplified design beautifully encapsulates the essence of Heal Naturally—natural healing, warmth, and simplicity.

The redesigned Heal Naturally website and logo are a testament to my dedication to creating an inviting and holistic experience for clients. The visual identity now mirrors the clinic's commitment to natural medicines and holistic wellness.

‍

The Heal Naturally design project exemplifies my belief in the power of design to transform and elevate the perception of wellness. It showcases my ability to create an aesthetic that is not only visually appealing but also harmoniously aligned with the essence of the brand.