Heal Naturally
Redefining Heal Naturally: A Sequential Web and Logo Design Challenge
Lead Visual Brand Designer
Website Redesign
Logo Redesign
Project Overview
Heal Naturally is a holistic health brand focused on making homeopathy more accessible. Their previous website lacked clarity, making it difficult for users to understand product benefits and navigate offerings.
I redesigned the site to simplify complex health concepts through UX storytelling and intuitive navigation. The challenge was balancing education with conversion, ensuring users felt informed while maintaining a frictionless shopping experience.
The goal was to create a visually engaging, user-friendly website that improved product discovery and reinforced Heal Naturally’s mission and brand identity.
Project Specifications
✔ Translated complex homeopathy concepts into a clear, engaging digital experience.
✔ Designed an intuitive site structure to guide new and existing users.
✔ Balanced educational storytelling.
✔ Created a visual identity that aligns with the brand’s holistic philosophy.
Website Redesign
Brand Guidelines
Logo Redesign
Figma
Adobe Illustrator
Loom
Notion
Heal Naturally
Redefining Heal Naturally: A Sequential Web and Logo Design Challenge
Lead Visual Brand Designer
Website Redesign
Logo Redesign
Project Overview
Heal Naturally is a holistic health brand focused on making homeopathy more accessible. Their previous website lacked clarity, making it difficult for users to understand product benefits and navigate offerings.
I redesigned the site to simplify complex health concepts through UX storytelling and intuitive navigation. The challenge was balancing education with conversion, ensuring users felt informed while maintaining a frictionless shopping experience.
The goal was to create a visually engaging, user-friendly website that improved product discovery and reinforced Heal Naturally’s mission and brand identity.
Project Specifications
✔ Translated complex homeopathy concepts into a clear, engaging digital experience.
✔ Designed an intuitive site structure to guide new and existing users.
✔ Balanced educational storytelling.
✔ Created a visual identity that aligns with the brand’s holistic philosophy.
Website Redesign
Brand Guidelines
Logo Redesign
Figma
Adobe Illustrator
Loom
Notion
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Challenges
The website was designed first, using the original logo as a foundation. Redesigning the logo afterward required retrofitting it into the established website aesthetic.
The existing logo was overly detailed and struggled to communicate the brand’s essence. As logo design is not my strongest skill, creating a new logo while maintaining cohesion with the website design was a challenge.
The need to integrate the new logo into the existing design without disrupting the website’s visual identity added complexity.
Solution
Modernized website with a warm and inviting aesthetic reflecting the brand’s values.
Enhanced navigation and cohesive design for an improved user experience.
Designed a logo with clear symbolism and improved visual appeal.
Created a design that emphasizes trust, authenticity, and holistic healing.
The Process
Conducted stakeholder interviews to understand the clinic’s goals, audience, and branding challenges. Insights from these sessions informed the direction of the website redesign and logo simplification.
Designed a welcoming and user-friendly website, using the original logo to establish a visual foundation. Focused on a soothing color palette and approachable typography to reflect the clinic’s nurturing ethos.
Designed a welcoming website with a soothing color palette of ivory, burnt orange, and ash brown. Selected Lust, a professional yet approachable serif font, and incorporated warm, sunlight-bathed imagery with rounded edges to evoke nature and wellness. Expanded these visual principles to guide the logo redesign.
Created prototypes to validate design decisions and held client review sessions to refine key elements. These sessions ensured the website and logo aligned with the clinic’s vision.
Provided a detailed handoff to the development team, ensuring seamless implementation of the designs. Maintained open communication to address any technical constraints while preserving the design’s integrity.
Following the website launch, I collaborated with the client to simplify the logo, incorporating a mortar and pestle with curving leaves to symbolize natural healing and warmth. This phase was particularly restrictive, as the website had been designed around the original logo. Careful adjustments were made to maintain cohesion and integrate the new logo seamlessly into the existing design.
