Hubble
Redefining Digital Solutions for Influencer Management with Hubble
Lead Visual Brand Designer
Website Redesign
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App Redesign
Project Overview
Hubble is a platform designed to help managers analyze and visualize complex data through intuitive dashboards. Their existing interface was cluttered and difficult to navigate, leading to friction in data interpretation and decision-making.
I worked on the product design, focusing on simplifying data interactions through structured UX and clear visual hierarchy. The challenge was to ensure data-heavy interfaces remained user-friendly and accessible while maintaining the flexibility to scale across multiple features.
The goal was to create a seamless, insight-driven experience, where users could efficiently interpret and act on data while maintaining consistency in UI components and interactions.
Project Specifications
✔ Designed a data-driven platform with intuitive dashboard interfaces.
✔ Created a scalable design system for consistency across features.
✔ Focused on user accessibility and streamlined navigation.
✔ Balanced complex data visualization with clean, user-friendly UI.
Website Redesign
App Design
Style Guide
Figma
Adobe Illustrator
Adobe Photoshop
Loom
Notion
Hubble
Redefining Digital Solutions for Influencer Management with Hubble
Lead Visual Brand Designer
Website Redesign
App Redesign
Project Overview
Hubble is a platform designed to help managers analyze and visualize complex data through intuitive dashboards. Their existing interface was cluttered and difficult to navigate, leading to friction in data interpretation and decision-making.
I worked on the product design, focusing on simplifying data interactions through structured UX and clear visual hierarchy. The challenge was to ensure data-heavy interfaces remained user-friendly and accessible while maintaining the flexibility to scale across multiple features.
The goal was to create a seamless, insight-driven experience, where users could efficiently interpret and act on data while maintaining consistency in UI components and interactions.
Project Specifications
✔ Designed a data-driven platform with intuitive dashboard interfaces.
✔ Created a scalable design system for consistency across features.
✔ Focused on user accessibility and streamlined navigation.
✔ Balanced complex data visualization with clean, user-friendly UI.
Website Redesign
App Design
Style Guide
Figma
Adobe Illustrator
Adobe Photoshop
Loom
Notion
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Challenges
The original website lacked content, making it difficult to communicate the platform’s features and benefits.
The website and app lacked modern aesthetics and did not convey Hubble’s innovative approach to influencer management.
Navigation and design inconsistencies led to low user engagement.
The CEO had already established the brand’s logo and color palette, leaving me with creative freedom to expand upon the existing elements under tight deadlines.
Solution
Delivered a modern, visually cohesive website and app that effectively communicated Hubble’s offerings through intuitive navigation, professional aesthetics, and responsive design.
The Process
Newbird's CEO had a head start on the brand redesign, having already designed the logo and color palette. My role was to expand on this visual brand. Given 4-5 hours and complete creative freedom, I experimented and delivered an expanded brand aesthetic that aligned with Hubble’s vision.
Analyzed competitor platforms and gathered insights from stakeholders to identify key pain points and opportunities for improvement.
Skipped wireframing and went directly to high-fidelity designs for the website and app, focusing on clarity, usability, and modern visuals.
Ensured the website and app were optimized for various devices, providing a seamless user experience across desktops, tablets, and mobile platforms.
Developed interactive prototypes to validate the user flows and visual designs. Incorporated stakeholder feedback to refine the designs further.
Although no direct handoff occurred, I prepared comprehensive design documentation to ensure future developers could easily implement the designs.
The Results
Achieved positive stakeholder feedback and improved user engagement with an updated digital presence that clearly conveyed Hubble’s value proposition.
