The Sticky Brand
Simplifying The Sticky Brand’s Website for a Better User Experience
Website Redesign
UX Research
UX Strategy
Project Overview
The Sticky Brand is an online platform specializing in custom stickers and decals. Their ordering process was unintuitive, leading to confusion and drop-offs during customization and checkout.
I redesigned the product detail page (PDP) and ordering flow, ensuring users could easily select, customize, and preview their stickers with a clear, guided step-by-step process. The challenge was to modernize order customization while maintaining flexibility for different user needs.
The goal was to create a seamless, intuitive ordering experience that increased conversions, reduced friction, and supported The Sticky Brand’s expanding product line.
Project Specifications
✔ Redesigned the product customization flow for a seamless experience.
✔ Simplified the step-by-step ordering process for custom stickers.
✔ Improved navigation and UX clarity to reduce friction.
Website Redesign
Improve PDP page for customized orders
Figma
Procreate
The Sticky Brand
Simplifying The Sticky Brand’s Website for a Better User Experience
Website Redesign
UX Research
UX Strategy
Project Overview
The Sticky Brand is an online platform specializing in custom stickers and decals. Their ordering process was unintuitive, leading to confusion and drop-offs during customization and checkout.
I redesigned the product detail page (PDP) and ordering flow, ensuring users could easily select, customize, and preview their stickers with a clear, guided step-by-step process. The challenge was to modernize order customization while maintaining flexibility for different user needs.
The goal was to create a seamless, intuitive ordering experience that increased conversions, reduced friction, and supported The Sticky Brand’s expanding product line.
Project Specifications
✔ Redesigned the product customization flow for a seamless experience.
✔ Simplified the step-by-step ordering process for custom stickers.
✔ Improved navigation and UX clarity to reduce friction.
Website Redesign
Improve PDP page for customized orders
Figma
Procreate
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Challenges
The existing site overwhelmed customers with excessive copy, diluting the brand’s message.
The design required modernization to compete with contemporary sticker websites.
The website lacked alignment with the bold logo, resulting in a fragmented visual identity.
As a remote worker, I faced creative burnout during this project, which impacted my ability to stay motivated and engaged. I realized the importance of reaching out to coworkers to alleviate the isolation and stress of working remotely.
Solution
The redesigned homepage and product details page reflect a cohesive visual identity and modern design aesthetic. The layouts effectively communicate The Sticky Brand’s value and streamline the user experience, providing a strong foundation for the rest of the website.
The Process
Took inspiration from the logo’s elements and color palette to build a cohesive visual identity.
Designed a clean, clear layout that simplifies messaging and emphasizes the uniqueness of The Sticky Brand’s stickers.
Created a user-friendly design to make the custom sticker process seamless and intuitive.
Focused on contemporary design trends to give the website a polished and appealing look.
Despite working remotely, I made a conscious effort to connect with coworkers to discuss challenges and gain insights, which helped mitigate creative burnout.
The Results
The revamped website resolved issues of information overload and outdated aesthetics, enhancing user engagement and satisfaction. Stakeholders praised the cohesive design, and I gained valuable insights into the importance of collaboration and managing creative burnout in remote work settings.
