Newbird
From Branding to UX: Impacting Newbird’s Digital Landscape
Lead Visual Brand Designer
UX/UI Designer
Design Systems
Project Overview
Newbird is a digital agency specializing in UX, branding, and web development. Although my title was Lead Visual Brand Designer, most of my work focused on UX/UI design, collaborating with the creative director on website redesigns tailored to client needs; I streamlined workflows, developed scalable design systems, and unified branding
The challenge was balancing client branding with UX best practices to ensure seamless digital experiences while maintaining consistency across projects. My goal was to create engaging, functional designs that improved usability, accessibility, and brand storytelling.
Project Specifications
✔ Designed scalable design systems for brand consistency.
✔ Improved digital experiences for a diverse range of industries.
✔ Balanced brand storytelling with functional UX solutions.
✔ Developed streamlined workflows to enhance design efficiency.
Web & App Designs
Design Systems
Logo Design
Visual Design
Brand Guidelines (for Newbird & clients)
Social Media Posts
Figma
Adobe Illustrator
Adobe Photoshop
WordPress
Loom
Notion
ClickUp
Newbird
From Branding to UX: Impacting Newbird’s Digital Landscape
Lead Visual Brand Designer
UX/UI Designer
Design Systems
Project Overview
Newbird is a digital agency specializing in UX, branding, and web development. Although my title was Lead Visual Brand Designer, most of my work focused on UX/UI design, collaborating with the creative director on website redesigns tailored to client needs; I streamlined workflows, developed scalable design systems, and unified branding
The challenge was balancing client branding with UX best practices to ensure seamless digital experiences while maintaining consistency across projects. My goal was to create engaging, functional designs that improved usability, accessibility, and brand storytelling.
Project Specifications
✔ Designed scalable design systems for brand consistency.
✔ Improved digital experiences for a diverse range of industries.
✔ Balanced brand storytelling with functional UX solutions.
✔ Developed streamlined workflows to enhance design efficiency.
Web & App Designs
Design Systems
Logo Design
Visual Design
Brand Guidelines (for Newbird & clients)
Social Media Posts
Figma
Adobe Illustrator
Adobe Photoshop
WordPress
Loom
Notion
ClickUp
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Challenges
Each project required unique design solutions, demanding flexibility and a tailored approach for every client.
This role marked the beginning of my journey into mastering design systems, components, variants, and auto-layout—skills I picked up at an extremely rapid pace.
While my primary title was Lead Visual Brand Designer, I began to think more systematically as I worked on creating reusable components and scalable designs.
Solution
The projects I contributed to resulted in refreshed brand identities and modernized websites that aligned with client goals. The implementation of scalable design systems improved efficiency across the agency, making design and development processes smoother and more cohesive.
The Process
I created a comprehensive visual identity guideline for Newbird and their clients, ensuring consistency across all branding touchpoints.
Collaborated with the creative director to implement user-friendly website designs that met client goals and expectations.
Introduced scalable design systems to streamline workflows, improve consistency, and enhance the development handoff process.
Worked closely with the creative team, participating in brainstorming sessions and providing feedback to ensure cohesive designs.
